Did you know 86% of consumers read online reviews before contacting a local business. This means that every type of marketing you do in enhanced just by getting more good reviews for your business.
Did you know a 5 star rating drives 39% more clicks than a 1 star rating on Google. Even if you only have 5 reviews you have a 270% better chance at making a sale than no reviews at all.
When you have alot of great reviews, people can assume that you care about your customers and the experience they have with you. They believe your business is serious about doing great work.
91% of people ages 18-35 trust reviews as much as a personal recommendation. this means your reviews speak volumes to the people who read them, and your business will only benefit from a good review getting strategy.
What You Need To Know About Reputation Management
If you have two companies that provide the serve or sell the same products, the company with the better reputation always gets more customers. They trust your company when its reputation is good. People are willing to pay extra for this. This piece can assist you in bettering the reputation of your company.
Make your business personable. Status updates and tweets are worthless if you fail to communicate with those who follow you. If a question is posted, answer it as quickly as you can. When you get asked a question you can’t personally answer, let the enquirer know that you’re looking into it.
Keep a good reputation and satisfy unhappy customers. This will show others that you are a good business owner. If you’re doing this on the Internet, it’s even better. Potential customers can see your efforts and will want to work with you.
Watch the social networks. Most consumers expect their comments and questions to be responded to. Reply quickly, at least within a couple hours. Because many business are not vigilant in responding, your promptness in response can make your business stand out.
Pay attention to your online presence. You must always be aware of all the different types of feedback your business gets online, so you can quickly react to anything negative that might crop up from a customer who might be unhappy. Checking search results can help you keep negative content from reaching the top. Consider doing this monthly or every two weeks.
Actively search through all social media comments. People talk a lot about businesses on these sites. By keeping up with these networks, you can do your best to catch negative words and start on damage control quickly. This is one method in preventing further damage to your business reputation.
Work towards transparency. Always be honest with customers from the very start, especially when errors are made, and always stand ready to correct them. Being open and honest in business can take you a long way towards success.
Always admit when you make a mistake, don’t try to hide it. Your customers aren’t going to fall for things like that. Own up to your error and apologize. Your customers are much more likely to give you forgiveness, particularly if you offer an extra incentive to compensate for the gaffe.
It is smart to follow up with customers once they make a purchase. Sometimes issues are not found right away and/or customers do not use their new items for a while. Contacting them allows you to see how things are going.
Begin volunteering around your community. This can help improve the reputation of your company. Your customers will think of you in a positive light when they realize you’re supporting a cause. Any type of positive public relations when it pertains to your business can only lead to success.
Managing a company’s reputation can take some effort. If your company’s reputation drops, it’s important to quickly react with damage control tactics. A company that does a poor job of managing its reputation is going to lose customers. This is why you need to keep learning how to improve businesses with reputation management.